stockman

Can you tell us where the source is for this story?  I find it hard to believe McDonald's would sue them because its name is mentioned in the ad.

In the U.S., it's totally fine for a company to mention competitors' name or use their image in the ads (Coke/Pepsi, Budweiser/Miller) as long as the company doesn't make any false claims against the competitors in the ads.

If in this, Burger King simply feature Sarah saying 'I only eat Burger King but not McDonald's', it's only Sarah stating her opinion.  McDonald's of course can ban Sarah from going to any McDonald's, but I think McDonald's simply sued to get publicity.

Originally posted by audurey at 2006-8-23 12:33 AM:
最近飲食區好靜，就等我講一個關於M記...

stockman

Thanks.

Didn't realize it was the first commercial to mention a competitor's name.  Maybe that's what prompted McDonald's to sue.

Burger-wise Burger King's burger does taste better than anything McDonald's has, even though it's still junk food.

Originally posted by audurey at 2006-8-23 06:48 AM:


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stockman

What country are you in?

Originally posted by littlepig at 2006-8-26 01:05 AM:
Actually I like Burger King too but now can only enjoy it at airport